Focuses on Brunei, briefly describing its geographic, demographic, economic, political, and cultural background. Highlights the ease of doing business in Brunei, particularly for US companies. States, however, that there are certain aspects of doing business in Brunei that bear thinking about, such as the use of local labour when there is little motivation for people to work because they are so well cared for by the state. Points out that, consequently, the most motivating factor in working is to feel part of an extended family organization, which is difficult if the headquarters are on a different continent. Suggests joint ventures as a way round this. Identifies how the notion of excellence differs between the US and Brunei, highlighting also shared characteristics of the two countries’ management styles. Criticizes Brunei’s complacency, which has resulted in a lack of productivity through people, and infers that the workforce needs to be better motivated if managers are to achieve competitive advantage for their businesses. Another attempt to impose “west is best” economies that are actually doing very well on their own.
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