Just the right tweet at just the right time
Abstract
Purpose
This article looks at the function and the value of this Twitter as a form of communication within an academic library.
Design/methodology/approach
The article is anecdotal and based on the author's experience at Georgia Tech library.
Findings
In the author's opinion, there are two recipes for mediocre tweets: first, everyone in the library gets to tweet (i.e. tweet by committee), and, second, the “I only do social media because I have to” librarian tweeting on behalf of the library. Not to be overly prescriptive, but the author feels strongly that social media, and especially Twitter, just does not work well by committee.
Research limitations/implications
This is an essay based on experiential and anecdotal evidence, and not based on a thorough research study.
Practical implications
It would be practical to increase library presence on Twitter in a meaningful way.
Social implications
There should be increased engagement with library users.
Originality/value
How libraries should be organizing their social media efforts is an important and valuable question.
Keywords
Citation
Doshi, A. (2012), "Just the right tweet at just the right time", Reference Services Review, Vol. 40 No. 2, pp. 221-223. https://doi.org/10.1108/00907321211228273
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited