Reports research findings from a study of equal opportunities officers. Explores different definitions and understandings of equal opportunities held by equal opportunities officers. Argues that the level of support for equal opportunities officers from top executives and equal opportunities officers’ own levels of seniority in organisations are important factors regarding the success of this area of work. Discusses the management role played by some equal opportunities officers. Considers various strategies for the implementation of equal opportunities within organisations, including mainstreaming, building alliances, and prioritisation of issues. Explores some of the advantages and disadvantages of mainstreaming as a strategy for implementing equal opportunities. Makes some recommendations for effective organisational practice in implementing equal opportunities.
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