Customer value management
Shirley Daniels
(Shirley Daniels is a freelance journalist, based in Leeds, UK.)
9878
Abstract
Customer value management (CVM) is an enhanced form of customer satisfaction measurement – one that recognises the fact that the price paid for goods and services is a key component of value. Explains the background to CVM and the key issues surrounding its implementation.
Keywords
Citation
Daniels, S. (2000), "Customer value management", Work Study, Vol. 49 No. 2, pp. 67-70. https://doi.org/10.1108/00438020010316381
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited