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Customer value management

Shirley Daniels (Shirley Daniels is a freelance journalist, based in Leeds, UK.)

Work Study

ISSN: 0043-8022

Article publication date: 1 April 2000

Abstract

Customer value management (CVM) is an enhanced form of customer satisfaction measurement – one that recognises the fact that the price paid for goods and services is a key component of value. Explains the background to CVM and the key issues surrounding its implementation.

Keywords

Citation

Daniels, S. (2000), "Customer value management", Work Study, Vol. 49 No. 2, pp. 67-70. https://doi.org/10.1108/00438020010316381

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited