Integrating Computer‐based Training: Exploiting the Best of CBT at Marks & Spencer

Abstract

Discusses Marks & Spencer′s application of computer‐based training (CBT) in training its food supervisors. CBT is used to enhance the transfer of learning following training input using workbooks. Argues that the particular application is a very powerful and effective use of CBT, illustrating the real potential of CBT when integrated with other training techniques. Reflects on how such an application may assist in the development of CBT more generally.

Citation

Holden, R. (1992), "Integrating Computer‐based Training: Exploiting the Best of CBT at Marks & Spencer", Education + Training, Vol. 34 No. 5. https://doi.org/10.1108/00400919210019941