Supporting tomorrow’s managers: the Coca‐Cola and Schweppes in‐house degree programme

Abstract

This article describes the support provided to FrontLine students involved in a unique scheme run by Coca‐Cola and Schweppes, the University of Bradford and the National Extension College, Cambridge, where participants combine a job with a fully supported distance learning course leading to a degree in management. Focussing on the position of tutor mentor, this case study emphasises the vital nature of the role in supporting the learning of students on the programme. A model of effective mentor‐student relationships developing and responding within a dynamic system is presented. Some evaluation of student feedback leads to consideration of such questions as: are tutor mentors effective? What type of student needs their tutor mentor most/least? How do the students perceive the role of the tutor/mentor? The paper concludes that the tutor mentor provides the “stability” factor within this particular degree programme.

Citation

Hamilton‐Jones, J. (2000), "Supporting tomorrow’s managers: the Coca‐Cola and Schweppes in‐house degree programme", Education + Training, Vol. 42 No. 8, pp. 461-469. https://doi.org/10.1108/00400910010379998