Robust strategies in a day
Abstract
As a development from previous work on “simpler scenarios”, a format has now been devised which allows the complete scenario planning process, from start of environmental analysis to finished robust strategies, to be run in just one day. The new process revolves around four main sessions ‐ compressed into a single day: (1) development of global scenario drivers for 2025; (2) development of “industry sector” drivers for 2010; (3) development of alternative scenarios; (4) investigation of key turning points and development of robust strategies
Keywords
Citation
Mercer, D. (1997), "Robust strategies in a day", Management Decision, Vol. 35 No. 3, pp. 219-223. https://doi.org/10.1108/00251749710169422
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited