The essence of entrepreneurial success
Richard L. Osborne
(Executive Dean and Director, Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio, USA.)
7561
Abstract
Reviews the essential elements of entrepreneurial success in large and small, existing or newly‐created companies. Examines the links between the firm and its environment, strategy and risk taking. Identifies the essential elements and argues that satisfying customer needs is the cornerstone of success.
Keywords
Citation
Osborne, R.L. (1995), "The essence of entrepreneurial success", Management Decision, Vol. 33 No. 7, pp. 4-9. https://doi.org/10.1108/00251749510090520
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited