How to Market Your Professional Services: A Strategic Approach

Abstract

Introduces the concept of client‐centred marketing to consultants in order to help them market their professional services. This approach comprises several components, including a strategic evaluation of the consulting practice, setting goals and objectives, establishing activity priorities, allocating resources, scheduling activities, task implementation and monitoring results.

Citation

Chan, P.S. (1992), "How to Market Your Professional Services: A Strategic Approach", Management Decision, Vol. 30 No. 7. https://doi.org/10.1108/00251749210017344