To read the full version of this content please select one of the options below:

Kotler on...

Management Decision

ISSN: 0025-1747

Article publication date: 1 February 1991

Abstract

Marketing “guru” Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing and positioning of business schools, marketing strategy, and employee involvement in marketing. An anecdotal piece.

Keywords

Citation

Kotler, P. (1991), "Kotler on...", Management Decision, Vol. 29 No. 2. https://doi.org/10.1108/00251749110004961

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited