Conflicts and Strategic Implications for MNC Market Entry

Abstract

Three‐hundred‐and‐fifty‐nine of the world′s largest MNCs were surveyed to determine signficant conflict areas. The findings are summarised in terms of ownership entry modes, nationality and age of MNC and pointers for MNC management and firms contemplating internationalisation are suggested.

Citation

Abraham, Y.T. (1990), "Conflicts and Strategic Implications for MNC Market Entry", Management Decision, Vol. 28 No. 4. https://doi.org/10.1108/00251749010142626