Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc

Abstract

Examines firm strategic positioning and industry dynamics in the wireless telecommunications industry, and the relationship between the two. The study tracks how a firm adjusts resources and capabilities over time to cope with the shifts affecting its industry. Offers insights on what factors drive collaboration of telecommunications firms across industrial borders. The study is based on data on the collaborative relationships of Vodafone Group Plc over a three‐year period. An examination of the motivation, resource contribution and partner industry of Vodafone’s collaborative relationships is provided, to illustrate the complexity of firm strategic responses to the processes shaping the industry. Investigates the key motives and resource needs that have driven Vodafone in its collaborative agreements, and how the company has repositioned itself for the changing environmental demands. Identifies and analyzes the relative importance of a set of collaborative motives in relation to partner industry and resources contributed to the relationships. Finally, the future direction of development of the wireless telecommunications industry is forecast.

Citation

Dodourova, M. (2003), "Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc", Management Decision, Vol. 41 No. 9, pp. 859-870. https://doi.org/10.1108/00251740310495919