National policy appears to be supportive of part‐time management education, but many researchers have observed difficult challenges in this type of skills development. This paper seeks to discuss how academic assessments that are also work‐based projects could benefit all stakeholders in management education.
This premise is based on prior literature sources together with an example from the author's own teaching practice – a part‐time Master's programme focused on sales managers.
It is possible for company sponsors and their employees to achieve considerable benefits from management education when assignments are used to address their change projects.
This paper demonstrates how, even in the most outcome‐oriented of management functions, part‐time education can provide mutual value for all stakeholders.
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