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Using the DiSC® model to improve communication effectiveness

Jeffrey Sugerman (CEO of Inscape Publishing, Minneapolis, Minnesota, USA)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 17 April 2009




The purpose of this paper is to provide an explanation of the DiSC personality model along with a real‐world example of its effectiveness.


The DiSC personality model explores people's communication priorities and how those priorities influence behavior. Kudu Industries is one company that has successfully implemented DiSC throughout the company, and this paper serves as an example of the model's use within an organization.


Every individual within an organization has unique priorities and work styles, therefore they prefer to be addressed in unique ways. When a company dedicates the necessary resources to learning about the various work styles of its employees, productivity increases.


Companies that are not paying serious attention to employee communication behaviors should take a second look. This paper shows that organizations that take behavioral training seriously stand to benefit greatly.



Sugerman, J. (2009), "Using the DiSC® model to improve communication effectiveness", Industrial and Commercial Training, Vol. 41 No. 3, pp. 151-154.



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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