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Achieving luxury status through delivering a culture of uncompromising quality

Morag Mathieson (Training and Development Manager, Glenmorangie Company, Broxham, UK)
Julia Blair (Manufacuring Engineer, Glenmorangie Company, Broxham, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 18 April 2008




The purpose of this paper is to share the learning gained from the experiences of The Glenmorangie Company in driving a step change in quality awareness within the business.


The approach is taken in terms of raising standards in the organisation through a competency training and development programme, using a top‐down approach to deliver against stretching business targets.


The approach used at The Glenmorangie Company echoes the findings documented in the CIPD research paper “Managing change: the role of the psychological contract”.

Practical implications

When considering embarking on any programme requiring a step change in business performance where a change in culture is vital, this approach will enable you to optimise its success, gain employee support to ensure sustainability and improve both employee and business performance.


This case study will be of value to all those involved in improving business performance, providing a clear, structured approach to the process of building effective learning interventions based on a clear understanding of the need to change.



Mathieson, M. and Blair, J. (2008), "Achieving luxury status through delivering a culture of uncompromising quality", Industrial and Commercial Training, Vol. 40 No. 3, pp. 146-151.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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