Motivating a multicultural workforce

Abstract

Purpose

This paper aims to show the value of a direct handling of multicultural issues and some of the details of how to go about motivating a multicultural workforce.

Design/methodology/approach

Completely empirical, all based on hard‐won experience in several companies although only one is shown here.

Findings

The potential gain from properly addressing multicultural issues is huge.

Research limitations/implications

This paper provides an empirical, hands‐on, front line view of the multicultural situation, not an academic or theoretical view. The information has been tested and works.

Originality/value

This paper presents information not otherwise available due to the personal, hands‐on experience in this subject by this author.

Citation

Terry, J. (2007), "Motivating a multicultural workforce", Industrial and Commercial Training, Vol. 39 No. 1, pp. 59-64. https://doi.org/10.1108/00197850710721417