Consumer awareness of citrus fruit attributes
Abstract
Reports on research into the level of consumer awareness of the attributes of citrus fruit. Claims it is necessary to convert consumer attitudes towards healthy eating into appropriate consumer behaviour. Hypothesizes that consumer knowledge of some important attributes of fruit and vegetable products is low, and that better informed consumers might make better informed purchasing decisions. Describes the methodology and results of the survey which finds evidence that consumers are largely ill‐informed about the attributes of the citrus fruit that they purchase.
Keywords
Citation
Poole, N. and Baron, L. (1996), "Consumer awareness of citrus fruit attributes", British Food Journal, Vol. 98 No. 1, pp. 23-28. https://doi.org/10.1108/00070709610111296
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited