Market research methods and Scottish eating habits

Abstract

Offers an introduction to using market research methods and provides an illustrative example of their application to the study of Scottish eating habits. Provides a brief review of some of the secondary data sources on food and examines the pros and cons of several primary research methods commonly used in market(ing) research. Despite the specificity of findings, suggests that other disciplines might consider using market research techniques to gain access to purposeful and relevant information.

Citation

Marshall, D.W. (1995), "Market research methods and Scottish eating habits", British Food Journal, Vol. 97 No. 7, pp. 27-31. https://doi.org/10.1108/00070709510095421