Perceptions of Meat and Food: : Some Implications for Health Promotion Strategies

Abstract

As part of a larger food safety study, the perceptions of food in general and meat in particular were investigated among 94 householders in the City of Norwich UK, using respondent ratings on a number of dimensions. Food and meat were seen as similar on more subjective criteria (e.g. sociability) and different on more objective criteria (e.g. moisture content). The importance of cheapness was found, for some, to override other important criteria such as freshness when buying food. Discusses the health promotion implications of the findings.

Citation

Maguire, K. (1994), "Perceptions of Meat and Food: : Some Implications for Health Promotion Strategies", British Food Journal, Vol. 96 No. 2, pp. 11-17. https://doi.org/10.1108/00070709410059099