Case Study: Slimcea Keep Fit Alternative to Cheddar

Abstract

Efforts are being made by some sectors of the food industry to develop new products, which will assist those who wish to implement the dietary recommendations. The case study examines the background and problems encountered in trying to get one of these products on to the market.

Citation

Newmarch, H. (1992), "Case Study: Slimcea Keep Fit Alternative to Cheddar", British Food Journal, Vol. 94 No. 3, pp. 20-21. https://doi.org/10.1108/00070709210010517