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The Meals‐on‐wheels Service in Leicester: A Marketing Study

British Food Journal

ISSN: 0007-070X

Article publication date: 1 February 1992

Abstract

As a result of a marketing study to evaluate the consumer characteristics, service provision and degree of satisfaction with meals‐on‐wheels, recipients were found to have different characteristics from the general population, being on average, older, widowed, living alone, having little social contact, in poor health and not very mobile. A large majority received four or more meals per week; a hot meal was more popular than a cold one and the most popular time of delivery was around midday. A large majority of recipients were satisfied with the service.

Keywords

Citation

Tilston, C.H., Gregson, K., Neale, R.J. and Tyne, C. (1992), "The Meals‐on‐wheels Service in Leicester: A Marketing Study", British Food Journal, Vol. 94 No. 2, pp. 29-36. https://doi.org/10.1108/00070709210008899

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited