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Moving from “typical products” to “food‐related services”: The Slow Food case as a new business paradigm

Costanza Nosi (University of Siena, Siena, Italy)
Lorenzo Zanni (University of Siena, Siena, Italy)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 October 2004

Abstract

In the last years the market of typical food products (TFP) has been characterized by many changes showing the rise of a new paradigm of consuming and offering. The object of this case study is to underline the nature of these changes and the implications in terms of marketing strategies. The Slow Food experience is quoted here as a good example of this modernization process. This paper attempts to underline the characteristics of an interpretative model of the TFP business in order to understand the changes within the supply‐ and the demand‐side of the market. The proposed interpretation model is both contextualized and evolutionary.

Keywords

Citation

Nosi, C. and Zanni, L. (2004), "Moving from “typical products” to “food‐related services”: The Slow Food case as a new business paradigm", British Food Journal, Vol. 106 No. 10/11, pp. 779-792. https://doi.org/10.1108/00070700410561388

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited