The Fresh'n Fruity Loves You campaign
Article publication date: 1 September 2004
This paper focuses on the “Fresh'n Fruity Loves You” marketing campaign by New Zealand Dairy Foods, conducted to maintain the company's high market share in New Zealand. The campaign was started partly because there were several players in the yoghurt market and competition was intense; and it was determined that New Zealanders were increasingly looking for convenient and healthy foods to eat.
Dana, T. (2004), "The Fresh'n Fruity Loves You campaign", British Food Journal, Vol. 106 No. 9, pp. 679-687. https://doi.org/10.1108/00070700410558210
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