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Producers and consumers of organic meat: A focus on attitudes and motivations

Morven G. McEachern (School of Management, University of Salford, Manchester, UK)
Joyce Willock (Department of Management and Social Sciences, Queen Margaret University College, Edinburgh, UK)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 July 2004



Research into organic production is internationally widespread but has rarely focused on producer's motivations for adopting organic farming techniques and whether organic consumers share their values. As conventional agricultural prices remain depressed, questions arise surrounding producer's motivations towards organic production. For example, are motivations based on economic rather than ethical decisions? Additionally, what motivations underpin consumer's organic purchases and are those values shared between producers and consumers? Using postal questionnaires, the attitudes and motivations of both producers and consumers towards organic livestock production, are explored. Future recommendations are made to the industry with regard to the UK market for organically produced meat.



McEachern, M.G. and Willock, J. (2004), "Producers and consumers of organic meat: A focus on attitudes and motivations", British Food Journal, Vol. 106 No. 7, pp. 534-552.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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