Retailing organic foods

Peter Jones (Cheltenham and Gloucester College of Higher Education, Cheltenham, UK)
Colin Clarke‐Hill (Cheltenham and Gloucester College of Higher Education, Cheltenham, UK)
Peter Shears (Plymouth Business School, University of Plymouth, Plymouth, UK)
David Hillier (University of Glamorgan, Pontypridd, Wales, UK)

British Food Journal

ISSN: 0007-070X

Publication date: 1 June 2001


During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a case study of the retailing of organic foods. The case study includes an outline of the characteristics and development of the organic food market, an examination of the different players within the retail market place and a discussion of pricing, supply and marketing issues.



Jones, P., Clarke‐Hill, C., Shears, P. and Hillier, D. (2001), "Retailing organic foods", British Food Journal, Vol. 103 No. 5, pp. 358-365.

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Copyright © 2001, MCB UP Limited

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