Atlas Ltd, in the Balkans

Leo Paul Dana (University of Canterbury, Christchurch, New Zealand)

British Food Journal

ISSN: 0007-070X

Publication date: 1 June 2000


Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic market in Albania was becoming flooded with competition from abroad. The time had come to evaluate strategy, and plan for the future.



Paul Dana, L. (2000), "Atlas Ltd, in the Balkans", British Food Journal, Vol. 102 No. 5/6, pp. 420-428.




Copyright © 2000, MCB UP Limited

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