Atlas Ltd, in the Balkans
Leo Paul Dana
(University of Canterbury, Christchurch, New Zealand)
715
Abstract
Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic market in Albania was becoming flooded with competition from abroad. The time had come to evaluate strategy, and plan for the future.
Keywords
Citation
Paul Dana, L. (2000), "Atlas Ltd, in the Balkans", British Food Journal, Vol. 102 No. 5/6, pp. 420-428. https://doi.org/10.1108/00070700010329326
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited