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Evian Water

Leo Paul Dana (University of Canterbury, Christchurch, New Zealand)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 2000

Abstract

An established firm – the bottler of Evian Water – had established a global image for its brand, but consultants were suggesting that the lack of change might be perceived as old‐fashioned. In contrast, others felt, “If it is already good, why change it?”

Keywords

Citation

Paul Dana, L. (2000), "Evian Water", British Food Journal, Vol. 102 No. 5/6, pp. 379-389. https://doi.org/10.1108/00070700010329218

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited