Evian Water
Leo Paul Dana
(University of Canterbury, Christchurch, New Zealand)
4138
Abstract
An established firm – the bottler of Evian Water – had established a global image for its brand, but consultants were suggesting that the lack of change might be perceived as old‐fashioned. In contrast, others felt, “If it is already good, why change it?”
Keywords
Citation
Paul Dana, L. (2000), "Evian Water", British Food Journal, Vol. 102 No. 5/6, pp. 379-389. https://doi.org/10.1108/00070700010329218
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited