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Expert briefing
Publication date: 22 April 2024

Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…

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DOI: 10.1108/OXAN-DB286572

ISSN: 2633-304X

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Geographic
Topical
Expert briefing
Publication date: 26 October 2023

Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…

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DOI: 10.1108/OXAN-DB282933

ISSN: 2633-304X

Keywords

Geographic
Topical
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