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Expert briefing
Publication date: 22 April 2024
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
Details
DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
Keywords
Geographic
Topical
Expert briefing
Publication date: 23 February 2017
By 2025, an estimated two-thirds of African households will have discretionary income, significantly expanding the consumer pool. Growth in sub-Saharan Africa’s consumer market…
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DOI: 10.1108/OXAN-DB218191
ISSN: 2633-304X
Keywords
Geographic
Topical
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