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1 – 8 of 8The pandemic sped up the expansion of e-commerce worldwide. However, growth rates are now reverting from 26% in 2020 and 19% in 2021 towards rates closer to 10%. Shoppers still…
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DOI: 10.1108/OXAN-DB268281
ISSN: 2633-304X
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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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Department store and speciality retailers head into December, the month that makes or breaks their annual profits, in better shape than for many years. Raising profitability, the…
Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…
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DOI: 10.1108/OXAN-DB282933
ISSN: 2633-304X
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Walmart had also joined Microsoft to bid for TikTok’s US assets, seeing the video-sharing app boosting its digital media business. The legacy retailer’s transformation provides a…
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DOI: 10.1108/OXAN-DB256250
ISSN: 2633-304X
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By 2025, an estimated two-thirds of African households will have discretionary income, significantly expanding the consumer pool. Growth in sub-Saharan Africa’s consumer market…
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DOI: 10.1108/OXAN-DB218191
ISSN: 2633-304X
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However, the COVID-19-related lockdown was a heavy blow, especially in the Buenos Aires Metropolitan Area (AMBA). Despite government support measures, the assistance has not…
Innovation in food retail.