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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Geographic
Topical
Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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Geographic
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Geographic
Topical
The comment encapsulates the chaos playing out internally within the company since the acquisition. It also exposes strong headwinds that are testing ‘big tech’ platforms as the…
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DOI: 10.1108/OXAN-DB273990
ISSN: 2633-304X
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Geographic
Topical
E-sports market.
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DOI: 10.1108/OXAN-DB243111
ISSN: 2633-304X
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Facebook on February 17 cut off its users from Australian news, in protest against the proposed legislation. News publishers want ‘big tech’ that earn advertising revenue from…
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DOI: 10.1108/OXAN-DB259667
ISSN: 2633-304X
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Social media bots.
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DOI: 10.1108/OXAN-DB236354
ISSN: 2633-304X
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Geographic
Topical
Facebook's troubles and business response.
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DOI: 10.1108/OXAN-DB238178
ISSN: 2633-304X
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Topical
The metaverse -- immersive 3D virtual environments seen as the next disruptive iteration of the internet -- is attracting hype and investment in equal measure. Proto-metaverses…
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DOI: 10.1108/OXAN-DB267012
ISSN: 2633-304X
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The pandemic sped up the expansion of e-commerce worldwide. However, growth rates are now reverting from 26% in 2020 and 19% in 2021 towards rates closer to 10%. Shoppers still…