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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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INTERNATIONAL: Online advertising requires re-think
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DOI: 10.1108/OXAN-ES245891
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The comment encapsulates the chaos playing out internally within the company since the acquisition. It also exposes strong headwinds that are testing ‘big tech’ platforms as the…
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DOI: 10.1108/OXAN-DB273990
ISSN: 2633-304X
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Fake news is not a new phenomenon, but it has burgeoned since the emergence of social media. The issue has taken centre stage since 2016 because of reports that Russia interfered…
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DOI: 10.1108/OXAN-DB219775
ISSN: 2633-304X
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Online streaming.
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DOI: 10.1108/OXAN-DB245804
ISSN: 2633-304X
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E-sports market.
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DOI: 10.1108/OXAN-DB243111
ISSN: 2633-304X
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Facebook on February 17 cut off its users from Australian news, in protest against the proposed legislation. News publishers want ‘big tech’ that earn advertising revenue from…
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DOI: 10.1108/OXAN-DB259667
ISSN: 2633-304X
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INT: Tech slump reveals structural challenges