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US s-commerce will grow fast, following Asia’s lead

Location:

INTERNATIONAL

Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…

US retail media advertising expenditure will multiply

Location:

UNITED STATES

Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…

AI will alter US digital ad industry

Location:

UNITED STATES

This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…