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Expert briefing
Publication date: 15 September 2020
Walmart had also joined Microsoft to bid for TikTok’s US assets, seeing the video-sharing app boosting its digital media business. The legacy retailer’s transformation provides a…
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DOI: 10.1108/OXAN-DB256250
ISSN: 2633-304X
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Geographic
Topical
Expert briefing
Publication date: 22 April 2024
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
Keywords
Geographic
Topical
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