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Post-pandemic, UFF companies have further increased the speed of production and distribution cycles to achieve record sales, while the main fast fashion brands are trying to…
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DOI: 10.1108/OXAN-DB284761
ISSN: 2633-304X
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Geographic
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However, implementation of this technology still faces multiple unresolved challenges, making the estimate appear over-optimistic.
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DOI: 10.1108/OXAN-DB258244
ISSN: 2633-304X
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Geographic
Topical
Firms in this sector are deploying AI in functions as diverse as consumer behaviour analysis and product development to supply chain management and marketing. The fashion industry…
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DOI: 10.1108/OXAN-DB286811
ISSN: 2633-304X
Keywords
Geographic
Topical
Brands in this segment of the textile and apparel industry such as the Chinese Shein and the US Fashion Nova saw their profits grow sharply as consumers cut spending and shopped…