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Expert briefing
Publication date: 12 June 2023
This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
Details
DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
Keywords
Geographic
Topical
Expert briefing
Publication date: 22 April 2024
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
Keywords
Geographic
Topical
Expert briefing
Publication date: 18 August 2023
In recent months, growing geopolitical tensions -- especially between the United States and China -- have had a significant effect on the operations of these businesses as well…
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DOI: 10.1108/OXAN-DB281322
ISSN: 2633-304X
Keywords
Geographic
Topical
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