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Expert briefing
Publication date: 2 May 2024
Firms in this sector are deploying AI in functions as diverse as consumer behaviour analysis and product development to supply chain management and marketing. The fashion industry…
Details
DOI: 10.1108/OXAN-DB286811
ISSN: 2633-304X
Keywords
Geographic
Topical
Expert briefing
Publication date: 22 April 2024
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
Keywords
Geographic
Topical
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