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Firms in this sector are deploying AI in functions as diverse as consumer behaviour analysis and product development to supply chain management and marketing. The fashion industry…
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DOI: 10.1108/OXAN-DB286811
ISSN: 2633-304X
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The cybersecurity of consumer IoT devices has been a serious concern ever since the 2016 distributed denial-of-service (DDoS) attacks launched through the Mirai botnet exploited…
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DOI: 10.1108/OXAN-DB281264
ISSN: 2633-304X
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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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These standards can help customers differentiate between service providers and ensure that data are stored in regions where data protection legislation and law enforcement access…
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DOI: 10.1108/OXAN-DB283985
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Like public companies that became 'meme stocks' over the past two years, banks are learning that social media is now a matter of risk management more than marketing. Few but the…