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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Geographic
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The surge of retail sales during the pandemic is fading as consumers again spend on services at the expense of goods, while persistently high inflation and rising interest rates…
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DOI: 10.1108/OXAN-DB278216
ISSN: 2633-304X
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Geographic
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Outlook for private equity in sub-Saharan Africa.
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DOI: 10.1108/OXAN-DB211614
ISSN: 2633-304X
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ZIMBABWE: Party hardliners to hurt foreign investors
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DOI: 10.1108/OXAN-ES207665
ISSN: 2633-304X
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EU's ePrivacy proposal.
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DOI: 10.1108/OXAN-DB235916
ISSN: 2633-304X
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Retail and hotel properties are bearing the brunt of the collapse in demand due to the imposition of lockdowns and social distancing measures.
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DOI: 10.1108/OXAN-DB253958
ISSN: 2633-304X
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Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Geographic
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The package targets banking, energy, retail, telecommunications, airlines, pharmaceuticals and advertising: service sectors where multinationals have important stakes. It is one…