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1 – 7 of 7Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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The move comes after Facebook suspended a UK political consulting firm, Cambridge Analytica, following allegations on March 18 that it improperly obtained personal data on 50…
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DOI: 10.1108/OXAN-DB230635
ISSN: 2633-304X
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The ballot proposition follows a California appeals court ruling in mid-August mandating that Uber drivers are employees and thus Uber is liable to pay taxes and employment…
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DOI: 10.1108/OXAN-DB256827
ISSN: 2633-304X
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Online streaming services have overtaken broadcasting as a source of non-text consumption of household information and entertainment. However, market saturation, the end of the…
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Ratcliffe, who already controls clubs in the top French and Swiss leagues, will be an enthusiastic advocate for the fast-spreading multi-club business model pursued primarily by…