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Expert briefing
Publication date: 12 June 2023
This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
Keywords
Geographic
Topical
Expert briefing
Publication date: 22 September 2021
These came after leading fintech firm, Fawry, achieved ‘unicorn’ status in August 2020 with a market valuation over USD1bn, and after transportation app Swvl announced plans to…
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DOI: 10.1108/OXAN-DB264263
ISSN: 2633-304X
Keywords
Geographic
Topical
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