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1 – 2 of 2Debjit Roy and Srivastava Prateek
Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell short of addressing these…
Abstract
Aries Agro, an agribusiness firm, faced two prime challenges – the safety and productivity of its workers. When traditional software systems fell short of addressing these challenges, the firm contemplated the implementation of an IoT (Internet of things) based solution. This IoT based solution captures the movement of workmen and generates data from the sensors that help identify sources of inefficiency. In this case, we not only discuss the implementation challenges of an IoT based implementation but also how this solution can help to promote safety among the workmen and improve worker productivity by optimising facility layout.
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Ian Macleod, Adrian David Saville and Theresa Onaji-Benson
The study enables students to critique the internationalisation strategy of an African business including elements of macroeconomic analysis, company fit with jurisdictions…
Abstract
Learning outcomes
The study enables students to critique the internationalisation strategy of an African business including elements of macroeconomic analysis, company fit with jurisdictions, non-market strategies and mode of entry.
Case overview/synopsis
Roland van Wijnen was the chief executive officer of Pretoria Portland Cement Company Limited (PPC), a 130-year-old cement maker based in South Africa. He joined after the business had embarked on an international expansion strategy that had taken the business to countries of Rwanda, the Democratic Republic of the Congo and Ethiopia in a matter of years. This expansion caused the deflation of the Johannesburg-listed company’s share price. The company failed to appreciate a number of success factors in each jurisdiction. The challenges included cultural misalignments, macroeconomic analysis and mode of market entry. The case dilemma involved the choices that van Wijnen faced in re-evaluating the international footprint of the business.
Complexity academic level
Undergraduate or postgraduate level.
Supplementary material
Teaching notes are available for educators only.
Subject code
CSS 5: International business.
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