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Ethnographic interview/observation; analysis of public data; literature review.

As of 2020, camping was growing in popularity among new and experienced travelers. The growth of the outdoor accommodation type led to for-profit and nonprofit campgrounds operating at or near capacity during peak season. Camping Coast-To-Coast (CCTC), a for-profit camping business that managed approximately 500 campgrounds in the USA, was struggling to meet growth objectives because they too were operating at or near capacity at most of their campgrounds. This case analyzes a newly proposed strategy: developing glamping campgrounds (i.e. glampgrounds) near CCTC’s existing traditional campgrounds. Glamping is a luxurious form of camping characterized by modern amenities and services. The chief executive officer (CEO) was not only able to identify several opportunities that would support a recommended pilot glampground but also identified several threats and firm weaknesses that could deter travelers from paying premium prices for luxurious glampground accommodations. The CEO was left wondering: should I recommend a new glampground development to investors and board members at an upcoming annual meeting or not?

The case was developed with two purposes in mind: to be taught in an outdoor tourism management course (junior level) and to be used for association to advance collegiate schools of business master of business administration accreditation to measure four learning objectives: decision-making, problem-solving, application of business frameworks and writing. Thus, this case is optimal for upper-level undergraduate or graduate management and tourism courses including principles of management, strategic management and tourism management.

The purpose of this paper is to help readers better understand the psychological impact of employees feeling underutilized in the workplace.

The case is based on primary data collected from Jonathan and describes his actual experience in the workplace. Mark also provided input on the situation. Because Jonathan and Mark are still employed in the same institution, the names have been disguised to protect their identity.

Jonathan is a highly motivated and successful employee who was promoted into a position that had no real responsibility. His manager would not restructure the job to make it more challenging or rewarding, so after three years of frustration, Jonathan has to decide if he should keep trying to fix the job, coast until retirement or resign.

This case is applicable for undergraduate business courses in organizational behavior, principles of management, principles of human resource management or leadership.

Bill Edwards, a newly hired Accounts Payable Manager at Nicalmic Ltd, has noticed that his boss, the company controller, changed data in the vendor master record, while he was a contractor in the interim role, to prevent his income from being reported to the IRS. How should Bill handle this knowledge?

This is a disguised field-researched case.

This case may be used in a variety of undergraduate business courses, such as introduction to business, business ethics, business law and ethics and freshman seminar.

Students should have some understanding of business ethics, ethical decision making and risks to employees who report unethical conduct.