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This study aims to examine the effect of e-customer relationship management (e-CRM) on customer e-loyalty through e-service quality and e-satisfaction. This study also examines how customers’ e-loyalty affects their willingness to recommend a banking service.

A total of 372 private bank customers from Chattogram, the second largest and only port city of Bangladesh, were chosen using a convenience sampling technique. Structured equation modelling was used to analyse the data.

E-CRM positively impacts e-service quality, customer e-satisfaction and customer e-loyalty. The association between e-CRM and customer e-loyalty is sequentially mediated by e-service quality and e-satisfaction. E-loyalty has a significant influence on willingness to recommend a banking service.

The findings will help Bangladeshi banks boost the number of prospective customers implementing e-CRM. In addition, mediators between e-CRM and e-loyalty provides managers a new insight on willingness to recommend a banking service.

The sequential mediation effect of e-service quality and customer e-satisfaction on the connection between e-CRM and e-loyalty represents the unique contribution and enriches the present e-CRM literature, particularly in the Bangladeshi private banking sector.

Physical activity is an eminent practice for the maintenance of physical and mental health. Physical fitness always enables students to perform their various tasks efficiently specifically in academic performance. Student health is a principal factor for the performance of all kinds of activities particularly in academic performance. This study aimed to evaluate physical activity among university students and the factors for being inactive.

A questionnaire was designed and distributed among the students via WhatsApp, Skype and email, however, some responses were collected physically to maintain the quality of data. The questionnaire was categorized into demographic factors, current physical activity status and reasons for physical inactivity. Each section was further divided into questions and total 24 questions were asked from each individual for evaluation of inactiveness.

The finding of this research explored that enormous number of students are doing part time jobs and unable to find enough time for relaxation. The research was limited and evaluated limited factors and explored that 60.6% of students had less time for entertainment and this is only 2 h for this 60.6% of students. Among all factors of physical activity walking was preferable for 48.34% of the students. Students want to participate in healthy activities. Moreover, students are unable to perform physical exercise due to busy schedules of jobs (47.02%), part-time job burden (15.89%), study burden (35.10%) and poor health conditions (1.32%).

This study concluded that higher percentage of students have stress of limited resources and under this stress condition they are unable to take a balanced diet which they considered cost-effective. They did not perform maximum in their academic and daily activities and did not participate in sports activities. It was also observed that institutions did not provide a sufficient platform for physical activity for students. The research shows the factors which affect the student’s academic performance as being physically inactive. Evaluation of results explored that numerous students have limited resources during their career development and their attention remain diverted to overcome their limited resources which keep them physically unfit. The findings also explored that physically inactive students have heavy study and job burden which is not overcome and analyzed by their institutions.

There is a growing need to promote and practice sustainable HRM to foster greener organizations with trained employees who have an attitude and behavior to preserve depleting resources. The purpose of this study is to highlight the importance of sustainable green human resource management (Green HRM) practices along with organizational identification (OI) as a mediating factor and perceived organizational support (POS) as a moderating factor.

Quantitative methodology was used, and the data were collected from 311 employees working in telecommunication organizations located in the twin cities of Rawalpindi and Islamabad, Pakistan. Results of the study are based on the structural equation modeling technique using Smart-PLS.

Findings revealed that OI proved to be a significant positive mediator between Green HRM and organizational citizenship behaviors for the environment. POS also proved to be a significant moderator on the relationship between Green HRM and OI.

The study is limited to the two cities of Pakistan; future studies can focus on more cities so that the results can be more generalized.

This study will especially be useful for HR practitioners to develop mechanisms to initiate and encourage sustainable HR practices.

Organizations’ positive position is established through the inculcation of green activities among their employees. Thus, a sense of responsibility and attachment among employees toward green behavior makes them good citizens. It also works well for their organization as well as for the environment. Moreover, it preserves environmental resources and helps ensure sustainability.

The research paper was aimed at exploring the importance of sustainable Green HRM practices in a developing country like Pakistan.