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1 – 3 of 3This paper is to explore how cross-functional integration (CFI) of production-marketing can impact the firm's build-to-order (BTO) competitiveness, marketing performance (MP) and…
Abstract
Purpose
This paper is to explore how cross-functional integration (CFI) of production-marketing can impact the firm's build-to-order (BTO) competitiveness, marketing performance (MP) and financial performance (FP).
Design/methodology/approach
Empirical study with the structural equation modeling approach is applied. Six hypotheses are constructed and tested based on survey data collected from Chinese manufacturing firms.
Findings
The survey data supports that production-marketing integration (PMI) improves BTO competitiveness (BTOC) and MP and that BTOC also positively affects marketing outcome which, in turn, impacts a firm's FP. The results reveal that CFI of production-marketing is an effective approach for achieving the BTO manufacturing strategy and can improve organizational performance.
Originality/value
The paper uncovers the role of CFI of production-marketing in BTO manufacturing strategy and its impacts on a firm's MP and FP and provides important managerial implications for practitioners to improve organizational time-based competitiveness and performance in today's time-based competition era.
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Keywords
Yang Li, Zhixiang Xie, Yaochen Qin and Zhicheng Zheng
This paper aims to study the temporal and spatial variation of vegetation and the influence of climate change on vegetation coverage in the Yellow River basin, China. The current…
Abstract
Purpose
This paper aims to study the temporal and spatial variation of vegetation and the influence of climate change on vegetation coverage in the Yellow River basin, China. The current study aimed to evaluate the role of a series of government-led environmental control projects in restoring the ecological environment of the Yellow River basin.
Design/methodology/approach
This paper uses unary linear regression, Mann–Kendall and wavelet analyses to study the spatial–temporal variations of vegetation and the response to climate changes in the Yellow River, China.
Findings
The results showed that for the past 17 years, not only the mean annual increase rate of the Normalized Difference Vegetation Index (NDVI) was 0.0059/a, but the spatial heterogeneity also yields significant results. The vegetation growth in the southeastern region was significantly better than that in the northwestern region. The variation period of the NDVI in the study area significantly shortened, and the most obvious oscillation period was half a year, with two peaks in one year. In addition, there are positive and negative effects of human activities on the change of vegetation cover of the Loess Plateau. The project of transforming cultivated land to forest and grassland promotes the increase of vegetation cover of the Loess plateau. Unfortunately, the regional urbanization and industrialization proliferated, and the overloading of grazing, deforestation, over-reclamation, and the exploitation and development of the energy area in the grassland region led to the reduction of the NDVI. Fortunately, the positive effects outweigh the negative ones.
Originality/value
This paper provides a comprehensive insight to analysis of the vegetation change and the responses of vegetation to climate change, with special reference to make the planning policy of ecological restoration. This paper argues that ecological restoration should be strengthened in areas with annual precipitation less than 450 mm.
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