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This paper reports results of analyses made at an all-female Gulf Arab university measuring the nature and extent of biases in students' evaluation of faculty. Comparisons are made with research reporting the nature of similar relationships in North America. Two issues are investigated: 1) What variables (if any) bias faculty evaluation results at an all-female Arab university? 2) Are biasing variables different in nature or magnitude to those reported at North America universities? Using the population of 13,300 faculty evaluation records collected over two school years at Zayed University, correlations of faculty evaluation results to nine potentially biasing factors are made. Results show biases to faculty evaluation results do exist. However, biases are small, and strikingly similar in nature to those reported at North American universities.

In recent years there has been a large increase of Higher education options in the United Arab Emirates. Emirati school leavers must choose among newly established institutions that provide unproven qualifications, at the same time as their society undergoes a rapid transformation. Online surveys were administered to female Emirati students in the first (n = 407) and second (n = 188) semester of the Zayed University general education program, to investigate entering student awareness and perceptions of the seven majors available. Respondents indicated they were motivated by a desire to learn, and had selected their institution for its high academic standards. Half thought they had already decided their major, and while most felt they had made the decision themselves, they were influenced mostly by their immediate family members. Business was ranked highest for potential salary and job availability, and was second only to International Studies for potential social status. All other majors effectively compete with Business for students. Student awareness of Health Sciences and International Studies lagged behind other majors, indicating a need for promotion and/or rebranding. Respondents expressed a clear desire for the introduction of Engineering, Medicine and Law to the course offerings.

The main objective of the study was to utilize SERVQUAL for identifying gaps in the chain of services provided by the information technology (IT) resources. SERVQUAL was applied to IT services in higher education institutions in the United Arab Emirates.

Because of the many concerns and reservations raised with regard to using perception scores or gap scores, the appropriateness of the SERVQUAL measure to verify the anticipated structure of the instrument was also examined. Using confirmatory factor analysis, the structure of the perception scores (performance‐based model) and the gap scores (performance minus expectation‐based model) were examined.

The evaluation of model‐fit provided mixed results, but, in general, the results favored the perception scores. However, some statistical fit‐tests suggested that both models lacked the features necessary for a good fit. On the other hand, based on their feedback, respondents felt that SERVQUAL is a useful indicator for IT center service quality in institutions of higher education. SERVQUAL identified gaps in service quality for the three institutions. Empirical results of SERVQUAL scores for the IT centers in the three institutions are also presented.

The paper reassesses the structure and validity of the SERVQUAL model given its wide use and criticism, and applies the model to an important set of related, yet distinct service organizations such as information technology centers.

Literature is replete with studies indicating the need to develop students’ language skills; however, little research has emphasized the importance of language proficiency in enhancing learning or performance in specific content-area courses. This study investigates whether a student’s English language proficiency can be associated with her performance in specific cognitive skills (knowledge, comprehension, application, and analysis) in an introductory accounting course. Data is summarized from students’ performance on their first financial accounting examination as well as from students’ academic history records as maintained by the university. A correlation analysis of the cognitive skills score with student language proficiency is used to identify initial relationships; and multiple regression analysis is subsequently used to identify interrelations between combined multiple dependent variables and the language proficiency variables. While the results show no association between TOEFL and overall performance, the mean of the English composition courses do show a significant association with knowledge and comprehension cognitive skills scores on the first financial accounting course. No associations are attached to the application and analysis cognitive skills. The results are meaningful to faculty in balancing language proficiency with quality instruction in content-area courses.

As algorithms permeate nearly every aspect of digital life, artificial intelligence (AI) systems exert a growing influence on human behavior in the digital milieu. Despite its popularity, little is known about the roles and effects of algorithmic literacy (AL) on user acceptance. The purpose of this study is to contextualize AL in the AI environment by empirically examining the role of AL in developing users' information processing in algorithms. The authors analyze how users engage with over-the-top (OTT) platforms, what awareness the user has of the algorithmic platform and how awareness of AL may impact their interaction with these systems.

This study employed multiple-group equivalence methods to compare two group invariance and the hypotheses concerning differences in the effects of AL. The method examined how AL helps users to envisage, understand and work with algorithms, depending on their understanding of the control of the information flow embedded within them.

Our findings clarify what functions AL plays in the adoption of OTT platforms and how users experience algorithms, particularly in contexts where AI is used in OTT algorithms to provide personalized recommendations. The results point to the heuristic functions of AL in connection with its ties in trust and ensuing attitude and behavior. Heuristic processes using AL strongly affect the credibility of recommendations and the way users understand the accuracy and personalization of results. The authors argue that critical assessment of AL must be understood not just about how it is used to evaluate the trust of service, but also regarding how it is performatively related in the modeling of algorithmic personalization.

The relation of AL and trust in an algorithm lends strategic direction in developing user-centered algorithms in OTT contexts. As the AI industry has faced decreasing credibility, the role of user trust will surely give insights on credibility and trust in algorithms. To better understand how to cultivate a sense of literacy regarding algorithm consumption, the AI industry could provide examples of what positive engagement with algorithm platforms looks like.

User cognitive processes of AL provide conceptual frameworks for algorithm services and a practical guideline for the design of OTT services. Framing the cognitive process of AL in reference to trust has made relevant contributions to the ongoing debate surrounding algorithms and literacy. While the topic of AL is widely recognized, empirical evidence on the effects of AL is relatively rare, particularly from the user's behavioral perspective. No formal theoretical model of algorithmic decision-making based on the dual processing model has been researched.

Arabic Across the Curriculum is a broad language support program at Zayed University in the UAE, which has stimulated discussion on several issues concerning Arabic language support in the Arab world in general and in the Gulf area in particular. These issues can be summed up in the following questions: Why do we need to teach Arabic to native Arabic-speaking students? How will Arabic language proficiency help students in their academic and future careers? Which Arabic language skills should we teach native speakers in higher education, and how? What means of assessment and what criteria might be helpful to Arabic programs and instructors?

This paper investigates the integration of leadership training into IT curricula to develop current and future skills needed by the IT job market. The technical and non-technical skills required for IT professionals are presented and a conceptual model for including leadership training in technical courses is outlined. To implement this model, we adopted the Problem-Based Learning approach to teach an IT course. Qualitative and quantitative data were gathered, through a survey, from 52 undergraduate students in the College of Information Technology at Zayed University. Our results show that our adopted approach was successful in teaching IT skills as well as developing leadership skills. Given these findings, we highlight the importance and feasibility of integrating leadership development on a daily basis within technical courses to develop both the technical and non technical skills required by the job market.

One of Zayed University’s publicly articulated missions is to lead higher education in the United Arab Emirates through teaching, learning, research, and outreach and to achieve this leadership in a technologically advanced environment. In fulfilling this goal, the university actively promotes laptop computer use among faculty, staff, and students; delivery (and completion) of lessons though advanced technology; use of sophisticated software; and information gathering via the Internet. (See Moore, Moore, Bodwen, Coasdale, 2003.)

Though the hope is that information technology can add a powerful punch to the modern educational environment, many educators in the United Arab Emirates have found that it is the proper use of available modern technology rather than the presence of that technology that advances learning. Even longtime favorites pencil and paper and the overhead projector still have a place in the well-rounded modern classroom. Whether old or new, each technology has unique qualities (or “affordances”) of which advantage can be taken.

There is considerable agreement around the foundation skills required by employers that will enable graduates to integrate and devise promising solutions for the challenges faced by knowledge and globalized societies. These are life skills (communication skills, teamwork and leadership skills, language skills in reading and writing and information literacy), transferable skills (such as problem-solving, including critical thinking, creativity and quantitative reasoning) and technology skills (search for knowledge and build upon it). Foundation skills, however, are recognized to be difficult both to teach and assess. This paper aims to describe a performance assessment method to assess and measure these skills in a uniquely concurrent way – the General Education Foundation Skills Assessment (GEFSA).

The GEFSA framework comprises a scenario/case describing an unresolved contemporary issue, which engages student groups in online discussions, and a task-specific analytic rubric to concurrently assess the extent to which students have attained the targeted foundation skills. The method was applied in three semesters – during 2016 and 2017. These students were non-native English speaking students in a General Education program at a university in the UAE.

Results obtained from the rubric for each foundation skill were analyzed and interpreted to ensure robustness of method and tool usability and reliability, provide insight into, and commentary on, the respective skill attainment levels and assist in establishing realistic target ranges for General Education student skill attainment. The results showed that the method is valid and provides valuable data for curriculum development.

This is the first method in published literature that directly assesses the foundation skills for General Education students simultaneously, thus providing educators with valuable data on the skill level of the students. Additionally, repeated use of the method is a valuable way of teaching skills.

Students entering Zayed University are expected to become active participants in their learning. However, the majority of these students have come from a public education system that is recognized to focus on teacher-centered passive learning. Students may be unprepared for this transition. This paper reports on a case study of changes in performance and motivation for students transitioning from passive learning to active learning.

Three students from the public education system were followed through two consecutive courses employing increasing active learning. Methods included observations, surveys, and interviews. Results indicate that the initial transition from passive learning to active learning has a negative impact, mainly due to inadequate preparation. However, subsequent development of skills through exposure results in improvement to the extent that motivation and performance exceed high school levels. It is concluded that the transition from active learning has the capacity to greatly improve student achievement if properly managed.