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Article
Publication date: 13 May 2019

James Lappeman, Kristin Ransome and Zach Louw

This paper aims to show that a generic bottom-of-the-pyramid (BoP) segmentation strategy does not represent a multi-country BoP consumer profile. A series of multinational entry…

Abstract

Purpose

This paper aims to show that a generic bottom-of-the-pyramid (BoP) segmentation strategy does not represent a multi-country BoP consumer profile. A series of multinational entry failures has clearly shown that a one-size-fits-all strategy is inappropriate for emerging markets, especially in Africa.

Design/methodology/approach

The study analysed literature defining and profiling BoP consumers at both a global and local level using South Africa as a case study. Being Africa’s largest economy, South Africa was an ideal subject. The findings were then independently triangulated with seven experts for validation.

Findings

The results show that the South African BoP has eight characteristics that align with definitions in global BoP consumer literature. An additional five characteristics were identified that were not general BoP characteristics, and that applied specifically to South Africa.

Practical implications

The findings add to the growing evidence that BoP markets are complex and heterogeneous, and they make a case to consider each BoP market individually. As there is yet to be a model to define BoP market differences systematically, this study provides a foundation for new developments in BoP segmentation in Africa and in other emerging markets.

Originality/value

While there is evidence that BoP markets are complex and heterogeneous, there is yet to be a model to begin the process of defining these differences systematically to improve strategic direction for multinational companies and regional decision makers. This study, therefore, provides a foundation for new developments in this field of segmentation in Africa and in other emerging markets globally.

Details

European Business Review, vol. 31 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article
Publication date: 13 May 2019

Daniel Johannes Petzer and Stefanie Wilhelmina Kühn

445

Abstract

Details

European Business Review, vol. 31 no. 3
Type: Research Article
ISSN: 0955-534X

Open Access
Article
Publication date: 15 May 2020

Horst Treiblmaier, Kristijan Mirkovski, Paul Benjamin Lowry and Zach G. Zacharia

The physical internet (PI) is an emerging logistics and supply chain management (SCM) concept that draws on different technologies and areas of research, such as the Internet of…

10806

Abstract

Purpose

The physical internet (PI) is an emerging logistics and supply chain management (SCM) concept that draws on different technologies and areas of research, such as the Internet of Things (IoT) and key performance indicators, with the purpose of revolutionizing existing logistics and SCM practices. The growing literature on the PI and its noteworthy potential to be a disruptive innovation in the logistics industry call for a systematic literature review (SLR), which we conducted that defines the current state of the literature and outlines future research directions and approaches.

Design/methodology/approach

The SLR that was undertaken included journal publications, conference papers and proceedings, book excerpts, industry reports and white papers. We conducted descriptive, citation, thematic and methodological analyses to understand the evolution of PI literature.

Findings

Based on the literature review and analyses, we proposed a comprehensive framework that structures the PI domain and outlines future directions for logistics and SCM researchers.

Research limitations/implications

Our research findings are limited by the relatively low number of journal publications, as the PI is a new field of inquiry that is composed primarily of conference papers and proceedings.

Originality/value

The proposed PI-based framework identifies seven PI themes, including the respective facilitators and barriers, which can inform researchers and practitioners on future potentially disruptive SC strategies.

Details

The International Journal of Logistics Management, vol. 31 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 1 October 2018

Man Mohan Siddh, Gunjan Soni, Rakesh Jain and Milind Kumar Sharma

The purpose of this paper is to examine the concept of perishable food supply chain quality (PFSCQ) and to suggest a structural model that counts the influence of PFSCQ practices…

1884

Abstract

Purpose

The purpose of this paper is to examine the concept of perishable food supply chain quality (PFSCQ) and to suggest a structural model that counts the influence of PFSCQ practices on organizational sustainable performance.

Design/methodology/approach

On the basis of comprehensive literature review, PFSCQ highly significant practices were examined and designated. These practices were classified into four dimensions: upstream quality (supplier quality), downstream quality (customer focus), internal quality (process and logistics quality) and support practices (top management leadership and commitment to quality, quality of human resource, quality of information and supply chain integration). The measurement instrument of organizational sustainable performance was also build on, containing three aspects: economic, environmental and social performance.

Findings

An inventive conceptual model that specifies a comprehensive image cover up core dimensions of PFSCQ and various aspects of organizational sustainable performance was suggested. This conceptual model can be used as “a directive” for theory developing and measurement instrument development of PFSCQ practices and organizational sustainable performance. More prominently, on the road to achieving additional insight, an extensive structural model that makes out direct and indirect relationships between PFSCQ practices and organizational sustainable performance was also developed. Practitioners can apply this model as “a path plan” for implementing PFSCQ practices to improve organizational sustainable performance.

Originality/value

The integration of quality and supply chain even now remains inadequate in the literature. Consequently, it is required to have a more focused approach in assessing quality issues inside the upstream, internal and downstream of the supply chain. This study concentrates on the practices which make better quality aspects of the supply chain, known as PFSCQ practices. Suggested research models in this paper contribute to conceptual frameworks for theory building in PFSCQ and sustainable organizational performance. It is also expected that this research can suggest a useful direction for determining and implementing PFSCQ practices as well as make possible further studies in this arena.

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