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This paper seeks to investigate the value enterprise customers perceive in information sharing services and the consequences of that perceived value for relationship intention.

An impact model was developed to assess the associations between the functional and relational value perceived by enterprise customers in regards to information sharing services and their relationship commitment and loyalty intention. The model was tested on 81 firms which had participated in e‐business projects subsidized by the Taiwan Government. Partial least squares was conducted to assess hypothesized information sharing marketing effects.

The findings suggest that functional and relational value enterprise customers perceive in information sharing services will positively influence their relationship intention.

The proposed model provides an expanded view of the marketing effects of an information sharing service. Researchers believe this work to be a starting point for the research of the marketing effects of an information sharing service.

The research results of this study reveal that information sharing not only can be used to support supply chain activities (i.e. facilitating supply chain management), but also can be used to support marketing activities (i.e. enhancing customer relationships).

This study aims to analyze the effects of information sharing on customer relationship intention (CRI) based on the characteristics of different trading relationships.

This research was conducted in two phases to explore the effects of information sharing on relationship intention of different customer segments. The objective of phase one was to segment different customer groups according to two criteria: customer relationship value and customer responsiveness. The objective of phase two was to analyze the impact of information sharing on these segmented customer groups.

Data from 239 customers of a large steel supplier indicate that information sharing positively influences CRI and that the characteristics of the trading relationship moderate the effects of information sharing. These findings suggest that, while information sharing is an important means of enhancing a customer relationship, not all types of customer should be treated the same way.

Assessment of customer intention depends on the structure of the buyer‐supplier network. Other extraneous variables such as branding, industrial position and bargaining power may influence customer attitudes towards information sharing‐induced changes.

This paper contributes to the understanding of the effects of different levels of information sharing on different customer clusters differentiated by trading relationship characteristics.

Given the significant impact of implementing enterprise resources planning (ERP), managerial adaptation of ERP offers a useful method of further maximizing the benefits of this system. This study employs a technology adaptation perspective and case research methodology to examine three dimensions of alignment between organization and ERP system. Four medium size electronic component manufacturers are selected, which are typical of domestic companies that could afford and implement ERP. From the findings of the case study, this research attempts to build a theoretical model of prescribing management strategies for implementing ERP. The findings indicated that the requirement for successful alignment between the system and organization falls into two categories. The alignment issues in the two categories help explain the working of process integration in the organization and also how to reduce the alignment gap. To summarize, this study proposes an adaptation framework containing a set of propositions and hypotheses to delineate the relevant research issues.