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The purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality, food safety and service quality on consumer trust in the online food market, and provide theoretical suggestions for building trust in food businesses' consumers.

This study is based on an empirical investigation and uses partial least square structural equation modeling for analysis. Survey data were collected online from 359 APP users of online food transaction platforms in China.

Food quality, food safety and service quality influence consumer trust through the mediating effects of relational and transactional psychological contracts. However, the differences between these influencing paths are obvious and shift with changes in the marketing channels.

This study contributes to the body of consumer trust research by exploring online food transactions as an emerging trend in China. Some optimization strategies for food quality, food safety and service quality are provided for enterprises involved in online food transactions.

This is a pioneering study revealing psychological contracts as a missing but significant mediator between consumer trust and its antecedents.

In this paper, the authors study the entry and outsourcing strategies of manufacturer while considering the brand spillover effect resulting from outsourcing. The supply chain comprises two manufacturers: one being the entrant with a strong brand, and the other as the incumbent with a weak brand. The entrant decides whether and how to enter the market.

Stackelberg game is applied to study the optimal strategies for the manufacturers. This paper conducts a comparative analysis on four situations, yielding conclusions and managerial insights.

The results show that, for the entrant, there is no need to worry about the brand spillover effect in the outsourcing process, which is very interesting and counterintuitive. To get further, the authors find the reason: The spillover effect causes the entrant’s equilibrium retail price to grow faster than the wholesale price. They also prove that a stronger brand effect empowers the entrant to challenge industry barriers, while the impact of the brand spillover effect is the opposite. For the incumbent who acts as the weak party in this issue, it is demonstrated that the optimal choice is to continue selling when facing the encroachment and outsourcing call from the entrant.

Differing from previous studies, the authors notice the brand spillover effect caused by outsourcing when studying company’s entry strategy. They further divide the brand effect into two parts, one of which does not exhibit a spillover.

This study aims to investigate the impact of digital transformation on supply chain resilience. Additionally, the paper examines the mediating effect of supply chain process integration as well as the moderating effect of environmental uncertainty in the relationship between digital transformation and supply chain resilience.

Drawing on digital empowerment theory, this study proposes a theoretical model. Using survey data collected from 216 enterprises in China, the study employs structural equation modeling to validate the theoretical model.

The results reveal that digital transformation has a significant impact on supply chain resilience. Three dimensions of supply chain process integration, namely, information flow integration, physical flow integration, and financial flow integration mediate the relationship between digital transformation and supply chain resilience. In addition, environmental uncertainty including market uncertainty and technology uncertainty positively moderates the relationship between digital transformation and supply chain resilience.

First, this paper provides empirical evidence on both the direct and indirect effects of digital transformation on supply chain resilience. Second, this paper enriches the understanding of how supply chain integration impacts supply chain resilience in the digital transformation era by adopting a more granular perspective of process integration rather than broad external and internal integrations. Furthermore, this paper extends the knowledge of the role of external environment in digital transformation and supply chain risk management by examining the moderating effects of market uncertainty and technology uncertainty.