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Business model innovation (BMI) is an important channel of enterprise innovation, and BMI's antecedents have attracted extensive attention. The purpose of this paper is to address a substantial gap in the extant literature by developing a moderate model to explain the effects of boundary-spanning search on BMI as well as whether and how innovative cognitive imprinting (ICI) and environmental dynamics (ED) affect the above relationship.

A total of 239 usable questionnaires from different enterprises in China were collected to obtain firm-level data. Then multiple regression analyses were used by SPSS software to test hypotheses.

Boundary-spanning search extensity (BSE) and focus have inverted U-shaped impacts on BMI; ICI moderates the relationship between boundary-spanning search and BMI and steepens the curves; ED weakens the moderating role of ICI.

By identifying two antecedents of BMI, this paper contributes to the literature on the antecedents of BMI. Meanwhile, the joint moderating effect of ICI and ED is introduced into the emergent analysis framework of the relationship between boundary-spanning search and BMI and examined through empirical analysis for the first time.